January 12, 2022

Zee Network Marketing Director Krithika Sriram Joins Plix, India’s Leading D2C Plant-Based Startup as Director of Growth

In her last role, she led marketing at Zee Entertainment Enterprises as senior vice president of the flagship brand / channel.

Plix, a fast growing, clean, herbal nutrition brand for everyday wellness and strength, has announced the appointment of Krithika Sriram as Director of Growth. She will spearhead growth, lead the strategy for bringing new product lines to market, expanding into new categories and expanding into international markets. Krithika is passionate about creating and growing consumer brands and her vision is to make Plix the largest plant-based nutrition and wellness brand in the world.

Krithika has over a decade of leadership experience at renowned consumer technology and strategy consulting firms such as Bain and Company, Google, and Tata Trent. She is a multiple award-winning business leader with experience in strategy consulting, e-commerce, retail, and media and entertainment. In her last role, she led marketing at Zee Entertainment Enterprises as senior vice president of the flagship brand / channel.

Speaking of which, Akash Zaveri, Co-Founder of Plix, said: “Krithika is one of the most dynamic marketing leaders with an illustrious experience spearheading growth for a diverse set of mainstream brands. It’s great to have him here as Chief Growth Officer of Plix. His expertise in business strategy development, consumer centric brand building and brand development and revenue initiatives will help us advance Plix’s vision in the years to come. At Plix, our vision is to bring clean, plant-based foods to every table, launch innovative products and enter new markets in the times to come. This and the fact that Krithika believes in the same principles as Plix as a brand will allow us to meet and exceed goals for the times to come with her on board.

Adding her comments, Krithika Sriram said, “I derive immense satisfaction from helping new era consumer brands to expand their base exponentially and expand into high potential markets, meet consumer demand. consumers through a pioneering product portfolio and to deeply engage consumers with a holistic communication approach. Plix is ​​ushering in a plant-based revolution by empowering consumers to transition to a healthy, green and clean lifestyle. There is a great need for such sustainable, green and healthy nutrition products all over the world today. Environmental sustainability, access to healthy food and good health care are causes close to my heart, and I am delighted to take on the mission of making Plix the brand of plant-based nutrition. number 1 in the world.

Krithika’s ability to create and develop consumer brands is evident in her professional background. At Tata Trent Ltd, she led E-commerce P&L, Marketing, Digital, and Insights & Analytics for the largest companies in the Trent fashion store chain – Westside and Landmark. At Bain & Company, she defined and implemented digital transformation strategies for large Fortune 500 companies in the consumer products and retail industries.

Krithika is an active lecturer / lecturer in various IIMs and Level 1B schools across India. She has been an active member of the DCI (Diversity, Equity and Inclusion) council in Zee. Krithika is a Gold Medalist in English Literature and Economics from the University of Delhi. She holds an MBA from IIM Bangalore and was an exchange student for the Global Network for Advanced Management at the Yale School of Management, USA. Outside of work, Krithika is an avid reader, enthusiastic traveler who enjoys exploring new cultures and meeting new people and is an active parent of two children.