September 30, 2022

How a Pioneering Mindset Helped This Network Marketing Entrepreneur Win in Life and Business – Manila Bulletin

“Innovation distinguishes between a leader and a follower,” –Steve Jobs (1955-2011)

As a business leader, Manny Pascual has a knack for defying convention and being the first to take paths less travelled. The 46-year-old network marketing expert was a pioneer in offering a super one-stop-shop app and bundling the franchise into his unified product and service app.

Unified CEO Manny Pascual

His entrepreneurial journey has been driven by his love and commitment to his family. Pascual has an innate passion to innovate and create opportunities ahead of his time. His brainchild, the super Unified app is proof of that. More interestingly, his network marketing profile has an inspiring story to tell.

Like most successful businessmen in the country, Pascual had humble beginnings. He was born not with a silver spoon in his mouth, but with the brilliant support and guidance of his hard-working parents. He was one of eight children in a large, typically Filipino family who had struggled to make ends meet.

Thanks to the determination of his parents, Pascual was able to obtain his BS degree in accounting from the Philippine School of Business Administration. After college, he signed up for a typical 8-to-5 job, in which he strove to impress his bosses with the aspiration of moving up the ladder and getting better rates of pay every day. 15 years old.e and 30e of the month.

Get started in network marketing

The idealistic young employee found himself at a crossroads when his father died and he was forced to seek a higher income to help support his family. That’s when he started taking detours, which eventually led him to consider a career change. Fate led him to sales and soon after to network marketing.

This passage changed his perspective in his career. “It wasn’t easy because network sales and marketing weren’t my forte. I had to learn, go through many failures and successes. But I found network marketing to be rewarding. I was beginning to achieve fulfillment,” Pascual recalls.

But like any enthusiast, his resolve was tested. Pascual soon grew bored when job prospects grew dim. His fulfillment then diminished when most of the people under his supervision did not reciprocate. By then he had already invested in other businesses for lucrative passive income – he had built apartments for rent and had gone into other businesses like water delivery (in tanks) to households.

The companies were financially interesting. However, after a while, Pascual felt less fulfilled. He knew he had to get back to what he thought he did best: network marketing.


Pascual immediately decided to turn his businesses over to a brother and left to bounce back into network marketing. Starting from scratch, he started his own network marketing business in 2006 by establishing a prepaid charging business, which gradually expanded into bill paying, cash remittance and ticketing (for travel) .

“Network Marketing grew in me tremendously, even though I had to start from scratch, I started a new, more challenging journey,” says Pascual. Unified products and services, while an ongoing work in progress, eventually took the franchise route. The company expanded its reach as franchisees set up stores to offer its services in different parts of the country.

While Pascual was busy expanding the services and products offered by his company, another turning point came when the advent of mobile apps began in 2013. From physical stores, Pascual took his company to a new emerging platform – by online via a mobile app.

Pioneer of fintech super apps

This made him a local fintech pioneer. Unified’s one-stop-shop concept has crossed over and evolved into a super app. Its unified app was the first of its kind, long before GCash and Maya (formerly PayMaya) started expanding their app’s functionality.

“It was clear to me that I was born a leader and so I made sure that my company would be a pioneer and a leader in the industry. Unified went into areas and territories where even giants like GCash and Maya didn’t dare go at that time. It’s somewhat flattering that they followed me in this direction,” says Pascual.

The next 10 years were full of challenges. Nonetheless, Pascual held on to continue leading Unified to become a Filipino success story. “Unified is a technology-driven company that has had its ups and downs over the years. We’ve had our own share of trial and error to ensure the super app remains easy to use, safe and capable of bringing wonders to evolving local consumers.

Integrate the franchise into the application

Determined to make a difference and help his fellow Filipinos, Pascual turned his super unified app into a business platform for other entrepreneurs. The app offers products at wholesale prices to benefit struggling consumers. At the same time, it facilitates franchising to serve enterprising Filipinos who need a stable source of income.

By signing up for a premium account, a user of the unified super app can refer as many friends or relatives to become app users and open the door to a perpetual stream of income. Premium members receive a share link that can be used to refer other users. Residual income is generated each time a “downline” member makes a transaction in the super app. The principle of network marketing applies and the continuity of income generation is ensured.

“Through this business model, I’m kind of helping other people live a better life. My goal is to help more of our fellow citizens earn a better income so they can support themselves. needs of their own family. We all agree that we work hard for our loved ones. What we provide is an opportunity for everyone to achieve the same fulfillment that I have,” says Pascual.

And after?

Pascual is confident that the unified products and services will fulfill their purpose of continuing to contribute to building the nation and improving lives. It begins to look into offshore expansion, initially targeting areas in the Southeast Asian region and other countries.

He intends to spend several more years at the helm. Pascual aims to retire early at the age of 55 so he can spend more time with his wife and two children, who are now 21 and 16.

“Money isn’t everything to me. Like my parents, I always remind my kids to keep doing what they want and love to do. But they need to make sure every effort is legal, moral and ethical. I look forward to having more rides with my wife soon. And I wish more Filipino families can also earn in life and enjoy a better life,” he concludes.