When countries around the world started to lock down, and Europe in particular, with a major spike in infections, the direct selling industry, which relies on relationship marketing and person-to-person sales, was immediately affected. QN Europe realized that its network of distributors would be severely affected as its activity would be paralyzed.
Jérôme Hoerth, Managing Director of QN Europe, and his team quickly doubled and implemented measures to ensure that the network can effectively digitize their business; the network that previously relied on face-to-face interactions to run its business had to learn to adapt to remote working as QN Europe shifted to a digital-centric approach.
“Our network of distributors is at the heart of our activity. We had to act quickly so that we could give them the tools and support they need to conduct their online efforts seamlessly. Switching so quickly to digital communications was no easy task. remembers Jérôme Hoerth. “As a company that operates in many regions of Europe, we had to provide support in at least 3 languages for our network from the start. ”
The digitization process at QN Europe was already in the works pre-pandemic, but the deployment was planned over a longer period. Covid-19 has forced QN Europe to adapt quickly and implement plans on a fast-track basis. Soon, QN Europe was delivering 20 online sales presentations per week in 7 languages across the region.
“In addition, we have also run online social media workshops for our distributors to train them in the effective use of social media for business creation. We also helped them explore virtual communication tools to keep their teams motivated. In addition, QN Europe has created an e-commerce academy which has coached new distributors on the business and supported them across multiple time zones, ”says Hoerth.
Network-Karrière, the oldest publisher in the network marketing and direct selling industry in Europe, situated at Germany, was created 18 years ago by Bernd Seitz. A leading figure in the Network Marketing industry, he launched Network-Karriere to report on and recognize the hard work and accomplishments of Network Marketing Distributors and their respective companies. Currently, Network-Karriere has over 320,000 registered readers worldwide. The Annual Publisher Awards are unique to the industry, tailoring the awards based on current events and how companies can contribute to the well-being of their Distributors and their network.
“As we all know, the Covid-19 pandemic has caused a lot of unease and uncertainty,” says Malou Caluza, CEO of QNET. “I am extremely proud of what the QN Europe team has done so far, and the award is a testament to their hard work. They have overcome many challenges to ensure the well-being of the network.”
“The network is always the top priority for us,” adds Caluza. “And we are continually improving our digital strategies to ensure the network is fully supported during these difficult times. It is important that we establish clear and effective lines of communication as we adjust to a socially remote society.”
This is QNET’s sixth award in 2020. Earlier this year, QNET received a Gold Globee International Award® at the 7th edition of the Customer Sales and Service World Awards® 2020, 3 gold medals in the 17e Annual Price Mar Com 2020, and two bronzes at the International Business Awards® 2020 and Stevie Asia-Pacific 2020 respectively.
About QN Europe
Founded in 2014, QN Europe is the European business of the e-commerce based direct selling company QNET. With a strong focus on sustained investment in R&D, QN Europe offers a diverse and innovative portfolio of products ranging from home, beauty and wellness to luxury products that meet the highest manufacturing standards in Europe.
QN Europe offers a modern business model that enables individuals to achieve financial self-sufficiency through a network of independent sales representatives. By equipping representatives with sales and product training in line with best business practices, this business model has proven to be very effective as it resonates strongly with a growing portion of a population seeking self-employment. , flexible and rewarding.
For more information, please visit the QN Europe website at https://www.qneurope.com/fr.