CHICAGO, April 05, 2022 (GLOBE NEWSWIRE) — BrandMuscle, the industry leader in local and integrated channel marketing, today announced that Bobcat Company, a global leader in the manufacture and distribution of compact equipment , will use Channel Partner Scorecard, a new part of BrandMuscle’s smart local marketing platform, to assess Bobcat dealers’ local marketing performance and provide rules-based recommendations to optimize their marketing execution in line with national strategy.
Bobcat has been using a full suite of BrandMuscle solutions since 2019. After expanding its local marketing activities, Bobcat wanted its account managers and regional managers to have greater visibility into their dealers’ levels of engagement with the marketing program of the company and encourage dealers to participate. more efficiently. BrandMuscle’s Channel Partner Dashboard allows Bobcat to measure dealer marketing performance and make recommendations to help dealers achieve better results through co-op funds, social media, location data management and digital and print marketing campaigns.
Information is power, and by evaluating dealer marketing performance, Channel Partner Scorecard provides Bobcat account managers and regional managers with the information needed to make clear, data-driven recommendations to empower local marketing activities an even greater impact. For example, when a dealer is signed up for BrandMuscle’s social tool, but hasn’t yet synced their Facebook account or started boosting posts, Scorecard allows Bobcat to advise dealers on the many quantifiable benefits of a increased commitment.
“We are excited to continuously offer our dealership partners a host of strategic marketing opportunities, from social media tools to cooperative marketing funds,” said Laura Ness Owens, vice president of global brand and marketing. NA for Doosan Bobcat North America. “This more targeted strategic Scorecard approach will only increase the number of dealerships utilizing these opportunities and ultimately increase growth opportunities and increase success levels.”
By providing Bobcat marketing partners with scores for their performance, Channel Partner Scorecard allows Bobcat dealers to benchmark their performance against their peers. This friendly competitive component, called gamification, motivates dealerships to increase their marketing activity. This, in turn, can improve each dealership’s marketing maturity score. Gamification also rewards partners who successfully align their local marketing strategies with Bobcat’s corporate goals.
“Scorecard effectively connects us to what’s happening in local markets, putting us on the ground with our important local partners, and it engages us in a conversation about how we can work better together to achieve better results,” said said James Morse, Vice President of Product Management at BrandMuscle.
To learn how Channel Partner Scorecard can provide a better understanding of your local campaign performance and how channel partners can improve your local marketing strategy, contact BrandMuscle.
About Bobcat Company Since 1958, Bobcat Company has been empowering people to achieve more. As the world’s leading manufacturer of compact equipment, Bobcat is proud of a heritage of innovation and a reputation built on delivering smart solutions to customers’ toughest challenges. Backed by a worldwide network of independent dealers and distributors, Bobcat offers a wide range of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, accessories, tools, parts and services. Based in West Fargo, ND, Bobcat continues to lead the industry, while helping people succeed and build stronger communities and brighter futures. For more information, visit http://www.Bobcat.com
About BrandMuscle BrandMuscle is the leader in local and integrated channel marketing, serving more than 175 of the world’s biggest brands, with 750 professionals in five offices around the world. BrandMuscle provides marketers and their channel partners with the solutions, insights, and expertise to deliver an exceptional and consistent local brand experience. The BrandMuscle smart local marketing platform simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain top customers, build loyalty, increase revenue and maximize ROI. For more information about BrandMuscle, visithttps://www.brandmuscle.com/or call (866) 464-4342.
Contact: Lori Alba Vice President of Marketing [email protected] 216-454-2047
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